Research Goal
The study examined how users discover products, compare hydration options, interpret purchase cues, and move through mobile product pages.
Usability Research
Moderated usability research focused on product discovery, purchase decision drivers, customer retention, mobile interaction friction, and redesign recommendations for sports hydration products.
Research Lens
Research Goal
The study examined how users discover products, compare hydration options, interpret purchase cues, and move through mobile product pages.
User Behavior
The work looked beyond task completion to the decision-making moments that influence trust, fit, perceived value, and repeat purchase behavior.
Friction Areas
Mobile interaction friction, product information hierarchy, comparison support, and retention cues were treated as practical design levers.
Portfolio Relevance
This project demonstrates applied human factors outside clinical AI: research planning, participant-facing moderation, synthesis, and presentation-ready product recommendations.
Research Brief Draft
This page is the current public research brief. A fuller PRD or study report would include participant criteria, task flows, research questions, severity-ranked findings, design recommendations, and measurable follow-up hypotheses.