Usability Research
A Bentley Human Factors client research project for Nathan Sports / United Sports Brands, focused on mobile discoverability, product comparison, runner segments, purchase decision drivers, and practical redesign recommendations.
picsbyshrey
People
The research centered on runners, hikers, and hydration-product shoppers who need to understand fit, storage, comfort, and readiness quickly on mobile. The important segments included newer runners, serious daily users, and high-mileage 24/7 lifers.
Product
The output is a research-backed mobile experience direction: clearer product hierarchy, comparison support, decision cues for fit and use case, and recommendations that connect hydration expertise to conversion and retention.
Problem
Nathan had credible technical products, but mobile shoppers still had to infer which vest, pack, or hydration system matched their routine. The core problem was not only usability; it was translating product credibility into faster, more confident decisions.
Process
I framed research questions around discoverability, mobile website success metrics, market segments, competitive positioning, moderated usability, and synthesis. The work connected qualitative behavior to measurable business outcomes.
Research Brief
The study treated the mobile site as a bridge between product education and purchase readiness. The strongest opportunity was to help different runner segments self-identify quickly, compare hydration options without overload, and trust that Nathan understood their training context.
Built research framing, supported moderated testing, examined mobile discovery friction, and synthesized findings into recommendation-ready language.
Make product selection feel guided instead of catalog-like: segment-aware entry points, clearer comparison cues, stronger product education, and mobile layouts built for quick confidence.